IMAD’S 71 Point Marketing Plan 

1. Determine Needs and Design Program Accordingly
2. Prepare market analysis
3. Present market analysis to Seller
4. Present net proceeds to Seller
5. Present salability checklist
6. Get listing
7. Verify legal description
8. Fill out Multiple Listing form
9. Turn in MLS form for processing
10. Prepare Flyer
11. Send the flyer of the listing to all affiliate offices
12. Send out “Just Listed” postcards to potential buyers
13. Take pictures of the listing
14. Submit photos of listing for advertising
15. Submit photos of listing for the Multiple Listing Service (MLS)
16. Process Home Owner’s Warranty
17. Place Home Owner’s Warranty (HOW) sticker on sign
18. Put up signs
19. Hang a brochure box
20. Tag keys for office
21. Put up lockbox for agents
22. Contact Mortgage Company for information
23. Schedule multiple tours to various local affiliations
24. Ask each person touring fill out property evaluation sheet
25. Collect the property tour evaluations from agents
26. Report to seller the analysis of the property evaluations
27. Create a picture flyer of property
28. Mail out picture flyer to prospective buyers
29. Print flyers of property for brochure box
30. Refill brochure box when necessary
31. Announce new listing at the office sales meeting for visibility
32. Schedule property showings
33. Follow up on showings
34. Discuss showing comments with seller
35. Advertise property in the office brochure
36. Advertise on the Internet
37. Advertise in various local newspapers
38. Advertise in various Real Estate publications
39. Send out copies of advertising to seller
40. Advertise open house in local newspapers
41. Send open house flyers to all affiliate offices
42. Hold open house
43. Review open house results with seller
44. Discuss listing at the office sales meeting
45. Discuss market activity with seller
46. Check on recommended changes to price, etc.
47. Submit the necessary property changes to MLS
48. Print new flyer with the changes
49. Send the updated flyer to all affiliate offices
50. Send the updated flyer to buyers
51. Advertise on a continual basis
52. Contract and negotiate
53. Present contract
54. Turn in earnest money
55. Turn in information sheet to title company
56. Turn in sale to MLS – do status change
57. Put sold tag on sign
58. Five day loan application deadline
59. Check on credit report
60. Follow loan and notify sellers of buyer loan approval
61. Check on appraisal
62. Check on home inspection results
63. Get deed packet signed by seller
64. Send out “Just Sold” postcards.
65. Pick up the sign from the property
66. Remove the brochure box
67. Pick up the lockbox
68. Close transaction
69. Deliver proceeds to seller
70. Send seller an agent critique sheet
71. Thank seller and ask for referral and letter of recommendation


Direct Advertising:

The Real Estate Book
Long And Foster sales Brochures
The Eastern Shore Real Estate Guide
The Real Estate Guide
The Beachcomber
Ocean City Today
The Baltimore Sun
The Washington Post

 

Imad’s Complete 10 Step Marketing System: 

The first thing I can do is to show you how to enhance the appeal and the value of your home before you put it on the market.Show how to stage it for showings and package it for profit.

The 2^nd thing I will do is help you determine the very best asking price, so you don’t under price your property and give it away or overprice it and scare the buyers away.

The third thing I will do is to give your home total market exposure.Not just a sign and once in a while an ad.

The fourth thing I am going to do is qualify your buyers making sure they are serious and qualified so you never needlessly take your home off the market and lose valuable marketing.

The fifth thing I am going to do for you, is help hesitant buyers take action, most buyers are hesitant.I can create that sense of urgency, and help them make good decisions. More action means more offers for you, so you can pick the best.

The sixth thing I will do is negotiate those offers.Never alienating your buyer but never weakening your position and create a win-win situation.

The seventh thing I am going to do for you is make your home more affordable through financing.When we look at our board statistics only 7 out of every 100 buyers pay cash for a house.So the other 93 need financing.I can help them in that area and will make your home more affordable. It will sell faster, more money.

The eighth thing I will do for you is eliminate the worry, I have a system and I know how to manage the details and we’ll eliminate at least 80% of the problems from ever arising because I know how to manage those details.And then the other 20% we’ll nip in the bud.And I’ll call you at least once a week.We’ll make your transaction worry free.

The ninth thing I’ll offer you is my company, national, full service, high integrity, right here in the neighborhood.

And then finally, you will have me, not one of the number gang.Not a person who comes out and inflates values, cuts commissions and cuts their commitment at service but someone who is going to come out and help you and your family make some good sound decisions.And if you hire me or not, it will be your decision and you will base it on my integrity, my skill and the strength of my marketing plan.